The Best Second Life Arts Event Ever

Major league congratulations to Isolde Flamand, who hosted the perfect storm of an event last night with the closing party for her Spring 2008 “Mosaic in SLiving Color” show. It was, in my humble opinion, The Best Second Life Arts Event Ever. And I’ve hosted a couple events and attended a couple more, so I’ll suggest that my opinion is pretty well informed.

What made the “Mosaic” show so great? A number of factors, which I will detail:

  • A creative concept: The idea of individuals purchasing prim “tiles” and placing their unique inworld photos representing the coming of Spring on the tiles was something I’d never seen before.
  • Engagement of the larger grid community in something bigger than any one person: L$1 per tile! L$10 per photo upload! For L$11 per tile, anyone had a chance to share a little personally-generated creativity.
  • A great performer: For my money, MoShang Zhao is one of SL’s top performers (and talented enough to match up as equals with SL blues god Komuso Tokugawa in an ambient experience like few others). He plays an accessible brand of music and engages the crowd like few others do. Special props to MoShang for open sourcing his Asian Variations CD, which I know many have used as their means to check out MoShang’s music before purchasing other music from this talented, prolific artist. MoShang also said he’s busy producing a few other artists right now, but he will be focusing his next efforts on deep house music. I am SO pumped to learn this.
  • Lots of friends: Gosh, Isolde has a lot of them. And they turn out when Isolde sends out the call. Life lesson to all SLers: Be a friend to others, and they will be there for you.
  • Lots of newcomers: This is less expected but no less welcome. I saw a LOT of new names at the party. The great music, enticing art display and witty banter amongst the pixel peeps clearly was an attractive combination for the uninitiated.
  • A sim crash: Here is where this event truly rises above the other great art-music-fellowship events. Many fine programs attract a bunch of dancing queens and kings with sufficient capacity to crash a sim. (And no event qualifies as a great event in Second Life unless you crash the sim.) This time, however, the style points won out. We didn’t just crash the sim. We crashed it with pillows. That’s right kids, we used temp-rezzing pillow launchers to pummel each other and the Havok 4 sim senseless. It may have been the best sim crash that I’ve ever been a part of.

Hats off to the new master. It was a genuine joy to be a part of last night’s event.

[UPDATE: Just to show that we’re not 100% virtual-centric, Isolde suggested that I pass along this YouTube video of MoShang playing in RL. Apparently his avatar and his humanoid have the same mad skillz…and moves!]

Mr. Rosedale goes to Washington

He who represents This World That Cannot Be Named is going to testify before Congress tomorrow and try to explain Second Life to an institution where one of their own thinks we all work with a series of tubes. Good luck, Phil. (And kudos to SL avatar Larry Pixel, whose RL owner is also going to talk some sense into Congress as head of the New Media Consortium.)

Seriously, what’s the over-under on the number of minutes until Rep. Dingell starts talking about taxation of virtual world activity? I say 27 minutes if the issue is not attacked head-on in Dingell’s opening statement…which is a distinct possibility.

30,000 page views!

OMG – amazing!  Thanks for everyone who checks in.   And special thanks to those who offer their thoughts in the comments.  It’s been quite a ride in Second Life, and I’m glad you’ve come along!

SL Post of the Week

All hail the Second Life Herald:

Long overdue and demanded by countless residents, Linden Lab introduced a new set of rules for residents and other people on the use of the company’s trademarks earlier this week. Muchlauded by numerous blogs, Linden Lab’s move highlights the company’s strong commitment to its customer base and is the latest in a series of strategic decisions to successfully ensure the future stagnation of its virtual world.

A cornerstone was the introduction of an astonishingly creative new logo that is already said to have a place among the masterpieces of commercial branding.

I haven’t seen one that good in a long time!

Taking the trademark question further

Second Life Left Unity, an inworld political action group, asks some real tough questions of Linden Lab as they suggest dots are being connected between between the new branding rules and the Linden Lab Terms of Service.  If what these folks suggest is true, it’s a bit chilling.

Second Life® bloggers require clarification

Dear Linden Lab®,

Your recent change of policy regarding the usage of your trademarks — Second Life®, Linden Lab®, and others registered by Linden Research Inc. — will effectively prevent the operation of the very vibrant community of bloggers, forum posters, websites, community portals, and even 3rd party services, that have provided Linden Lab® with links and driving traffic to your blog, and raising brand awareness for free for your product Second Life®.

Probably thousands — if not dozens of thousands — of sites include (now illegitimately) the name “Second Life®” or “SL®” somewhere in their names. From sites like Reuters (which has a Second Life® channel) to whole companies that have a “Second Life® Division” (and promotes your product by the explicit naming of it), a plethora of online communities, products, and services — some free, other commercial, many in the limbo between both extremes — include, in some way, your registered trademarks.

Your previous policy, established in May 2004 (”Second Life® Fansite Tolkit”), and later reinforced with referral programmes like “Viva La Evolution”, positively encouraged the widespread use of your trademarks, so long as it was quite clearly displayed that no infringement was intended. To requote your own terms of agreement for the usage of your trademarks:

While you are in full compliance with the usage guidelines described here, you may use the “Second Life” name on your website, as well as the related logos and graphics available at Toolkit, solely in the form described there. Additionally, you may use screenshots from Second Life to the extent that Linden Lab has the right to authorize use of the content within such screenshot, including screenshots of Linden in-world objects and Linden avatars, subject to these usage guidelines.

Under those very friendly terms, a plethora of fansites of all sorts popped up, driving traffic to Second Life®’s main website, its blogs, forums, and other related sites — making SL®’s own ranking quite high on Google, Alexa, and other systems — while at the same time, in a period of a little less than four years, allowing the number of registered users to skyrocket from 10,000 to 13 million.

Fansites, blogs, 3rd party sites, Second Life®-related online communities, 3rd party sites that create products and services related to Second Life® are the “off-world” counterpart of the dynamic and enthusiastic community that made Second Life®, as a brand, get world-wide recognition — without the need for Linden Lab® to spend millions in advertising and campaigns on the media. We worked for free on the promotion, brand awareness, and market recognition of your products — while, at the same time, we also worked for free creating the fantastic content of the 3D environment that makes Second Life® a place worth to visit, to enjoy, to chat, to socially connect, to do business, and launch the pillars of the upcoming metaverse — fulfilling Philip ‘Linden®’ Rosedale’s dream of having more users in Second Life® than on the Web.

We’ve been the ones ultimately promoting that vision, spreading it around, and making sure that the world noticed your product and your brand. We were very successful — thanks to your gentle and encouraging former policies.

And for four years, you have been thankful enough to allow us to do that promotion, by establishing very reasonable and clear guidelines of the terms of usage of your trademarks.

Your sudden reversal of position — effectively limiting the display of the name “Second Life®” on most sites, domain names, products, and services, through a mechanism of explicit approval that you fully admit “can take long and might never finish” and will only be available to a very limited number of sites — means that suddenly all the off-world promotion of Second Life® will necessarily have to stop; or face a lawsuit in court; or, at the very least, receive a Cease & Desist letter from your lawyers and be forced to shut down.

The current terms can be aggressively enforced or not. According to your blog, we are supposed to have a 90-day grace period to remove all mentioning of Second Life® and its logo from our fansites, blogs, forums, or 3rd party sites offering products and services related to Second Life®. In fact, what this means is that we are forced not to talk about Second Life® any more — or, if we do, we cannot explicitly name the product at all.

This is, obviously, absurd.

The compromise between Linden Research Inc. (owners of the registered trademarks) and the community of volunteers that have so faithfully promoted your product, Second Life®, was quite clear for the past four years. We had clear guidelines of what we could do and what we couldn’t. Abuses could still be effectively dealt with by your legal department; to the world’s knowledge, these cases were few and scattered, if any. They were not significative to prevent a vast number of dozens of thousands of sites of all sorts to draw traffic to your own site; to reach out the huge audience on the Internet; and to drive new users to register. The numbers fortunately speak for themselves: with almost zero promotional costs, you managed to grow a thousand times in four years, thanks to crowdsourcing the promotion of Second Life®.

The “inSL” programme is definitely interesting, but a small new logo, worthless to an audience of hundreds of millions of users that are familiar with the eye-on-hand logo, without a massive campaign of promotion behind it to reflect the logo change, is not enough. “inSL” doesn’t say much, and it cannot be expanded to talk and promote Second Life® directly. And, anyway, the same restrictions apply to the usage of “inSL” as with all your other trademarks. We appreciate the grant to use that new logo, but we also feel it will be unable to gather the same support and promotional effort as the old logo and the product name did in the past four years.

We would thus kindly request that you clarify your position regarding the usage of the trademarks Second Life® and the logo on all fansites, blogs, forums, or other 3rd party websites offering products and services related to Second Life®. This clarification should be as easy to follow as your previous policies on the usage of those trademarks. They should make clear that all people intending to promote your product and raise your brand awareness are not facing lawsuits because they have faithfully used your trademarks using the old policy, and wish to continue to do so in the future.

We consider that an appropriate response should be forthcoming in the next few days, or we will be forced to shut down our own blogs, websites, forums, community portals, and other 3rd party sites to avoid litigation — and thus deprieving Linden Lab® from the traffic generated by millions of direct links and millions of viewers that learn first about Second Life® through all those sites.

By: Gwyneth Llewelyn

A little WindLight beauty to soothe the nerves

Here’s my entry in tonight’s PhotoHunt event hosted by the Virtual Artist Alliance.  Lots of  WindLight on this one…but I especially like the shine in the tail.  It wasn’t a winner, but I enjoyed the experience nonetheless.

Cave Rua Water Gardens

Photo was taken at Cave Rua Water Gardens, by the way.  Enjoy!